
Olympic Turnaround by Michael Payne tells for the first time how the future of one of the world's iconic institutions was secured. It is the story of a fine balancing act as an amateur organisation struggled with and eventually embraced the business world. But, it did so on its own terms, maintaining its identity, not compromising its core values.In the process, it established many of the ground rules of today's sports marketing industry.
Thinkers 50 by Ciaran Parker features profiles of all of the major business thinkers as well as interviews and commentaries on their work. It is everything you ever needed to know about the greatest thinkers in the business world.
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